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What is Pay-Per-Click advertising?

Simply put, it’s a highly-targeted form of online advertising that gets you in front of local prospective patients who are looking for the services that your practice offers.

At DentalHook, your bottom line is our top priority. Unlike 90% of account managers (and most agencies), we optimize our clients’ PPC campaigns on a weekly basis…or even more.

Instantly increase your online visibility and when executed by our Search Engine Marketing specialists, can be a great return on your investment by delivering new patients directly to your website.

Advertising puts you out there!

But WHERE, HOW, and TO WHOM can make the difference between getting a good return on your investment and fading into the background. Dental Pay-Per-Click (PPC) advertising helps you get in front of the right audience at the right time.

    3 Reasons Your Dental Practice Can Benefit from Pay-Per-Click Advertising

  • It's cost effective.
  • It gets your practice ahead of the competition
  • You see results quickly.
  • Get Noticed Where it Matters Most
  • Highly Measurable
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76% of PPC ads fails to produce a single conversion. Your dental practice deserves better… Attract & get more patients with Google Ads!

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Our campaigns attract and convert. We provide expert PPC Management services for real results

We build each of our campaigns to produce the best results possible. Each pay per click management campaign is built based on years of research and analysis to better understand web users and different audiences. We've built PPC campaigns for a number of different industries in worldwide markets, giving our experts the knowledge to build attractive campaigns which convert. We report in real time to show our clients the value they are receiving and are constantly monitoring performance in both short and long-term schedules.

To get the most out of your campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.

We don’t stop there, though. We also test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.

Is your dental practice in top search results in Google? Your patients and your prospect patients will find their dental providers there. You HAVE to be there…

Currently, 77% of conversions now come from the top three search results on Google. Therefore, having your practice listed there is critical. However, getting your practice placed in the top three on Google costs money and a good Pay-Per Click strategy, and that’s why DentalHook can create and optimize your PPC campaign successfully.

As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At DentHook, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.

Paid search marketing isn’t easy, but the results that Dentalhook offers can redefine success for your business.

    Some Facts

  • Google has a 92.42% search engine market share as of April 2019 (Hubspot, April 2019)
  • Nearly two-thirds of people (63%) are most likely to click on a Google search advertisement. The number of people who are most likely to click on search ads on other sites – Amazon (15%), Youtube (9%), and Bing (6%) (Clutch, 2019)
  • People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result (Wordlead, 2019)
  • On average, most businesses see a 200% return on their investment when purchasing Google Ads (Power Traffick, 2019)
  • 94% of marketers use Facebook advertising on a regular basis, which means 3 million businesses are using the Facebook platform for marketing (CounterStats, 2019)

Why Facebook and Instagram Advertising?

With well over 2 billion monthly active users, Facebook and Instagram are the largest is the largest and most powerful social media advertising platform in the world.

Taking advantage of that platform, however, can be a difficult challenge. To succeed on Facebook, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget.

At DentalHook, we know how to put the right type of advertising in the right places on Facebook, Instagram and Google and create great results for your dental practice.

Facebook allows you to target your ads to the people who are most likely to want your product or service.

While Facebook advertising hits potential customers higher in the sales funnel than intent-based advertising platforms like AdWords, if you target the right audience, Facebook ads are much more effective than other high-funnel marketing channels.

Facebook and Instagram Ads enable your business to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement that your ad receives. More than 84% of companies use Facebook Ads, and for a good reason: it works. Facebook Ads are one of the most effective and inexpensive ways to get fast, targeted, and powerful results without going over budget.

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Our Secret Weapon

Retargeting or Remarketing works by following your leads around the web with related offers. Have you seen those ads that follows you everywhere? Chances are that you left something somewhere in the checkout cart. Now this product ads follows you everywhere you see on the internet. When a user visits your website they are “cookied” or tagged. To remarket to these visitors, a code is placed on the page that the user visits, which then triggers your ads to follow that cookied user around the web, whether that be on a social media site or on various websites across the internet. So this isn’t a coincidence or “fate,” it’s retargeting. Retargeting can help increase conversions in your Dental practice but it needs of a good strategy. With the guidance and advice from our team, we assure you will see more patients in your dental practice.

To start capitalizing on the scale and potential of Google, Facebook and Instagram advertising, contact us today!

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