Reach a Geographical Audience
Optimization specifically geared for Google Maps Marketing has quickly evolved into an essential ingredient for local SEO. Being atop the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any business that’s marketing to a local audience. Local maps SEO drives highly-qualified local traffic to all types of businesses. As a result, maps optimization has become one of the most powerful investments local SEO marketing.
It’s time for your dental practice to start using Google, Apple and Bing Maps to its full potential. All of your target audience is using mostly Google and Apple Maps, and your dental practice should too. Let us help you with our Google and Bing Maps Optimization services. You’ll be amazed with how many new customers will walk through your doors once you achieve great Google and Bing Places Maps rankings!
If your dental practice isn’t showing up in local search results, chances are that you aren’t utilizing the full power of Google and Bing Maps. Google and Bing Maps Optimization is essential for a successful local search marketing strategy. While it is an expected strategy for large businesses, it’s even more indispensable for smaller ones.
What is Google Maps Optimization? In a nutshell, Google Maps Optimization is the process of using various tactics to achieve a placement as high as possible in the local business results listings on the Google Maps. It may sound complicated, and that’s because it is, but with DentalHook assistance, people searching for a Dentist in your area will be able to find your dental practice on Google or Bing Maps before they find your competitor. We use a variety of proven strategies and tactics to help your dental practice achieve top rankings on Google and Bing Maps.
Why Should You Claim Your Listing? Many businesses have a simple listing on the Google Places directory, much as you have an automatically generated listing in the phone book. A listing that simply exists isn’t enough to ensure your dental practice will appear in the Maps listings, with its ever-important placement at the top of search results. When DentalHook claims your business listing for you, you gain ownership and we can correct any of the existing information as well as add extra content that will help place your dental practice in front of prospect patients in your area who want what you have to offer.
Over the next three years, business that make efficient use of the web, expect to grow 40% faster than those that don’t use it efficiently. -Brightlocal
What Should You Optimize?
We need to create a complete profile in order to optimize your listing. This means including optional information as well as filling out required fields. Thoroughness and accuracy are critical, and while you do want to employ keywords, use them naturally and only in the description field. What we want is to correct the map marker if it isn’t showing your dental practice in the right spot. Also, to make sure there aren’t duplicate listings for your dental office with variations in the name, address, webpage URL, Phone number and other important information.
- 90% of all searches on Google are for local business.
- Business placement on Maps (Organic) and Paid search increases traffic by 89%.
- 60% of searches are being done first on a smartphone or tablet.
- The Maps listing appears just below ads at the top of mobile device searches.
- Maps appears below ads and one or two highly-optimized websites on computer and laptop searches.
Some facts:
Mobile search is bigger than ever, with more people now performing internet searches using a mobile device (smartphone, tablet) instead of computers. As you might expect, people who do a mobile search for a business in their area usually want to fill an immediate need. Google designed the Maps pack to display local businesses that meet a searcher’s needs, with Maps listings appearing at or very near the top of Google search results.
If your dental practice appears in the Maps, you have a shot at getting the searcher’s attention. However, Google employs a different algorithm to generate Maps results than it does for organic results. An optimized business website is no longer enough to get your dental practice the local exposure it needs.
Google maps is the defacto standard for planning a route. Many local buyers and even travelers rely on the online service to find goods and services around them. DentalHook will ensure that travelers and local buyers are able to see your dental practice on the map and that your dental practice is optimally prominent for the services your dental practice is offering. This ensures that as people plot their course, they can see your dental practice on the way and make a stop. We also ensure you can be found on competing online map services.
Creation, Claim, Verification and Optimize Local Listings: DentalHook will claim, fully complete and optimize profiles on Google My Business, Bing Places and a variety of other local listing sites to further ensure top local search rankings.
Help Gain Online Reviews: Online reviews not only act as social proof and build your dental practice’s credibility, but they help your local search rankings as well. Because of this, we help you strategize ways to bring in more online reviews on Facebook, Yelp, and other sites to boost your local visibility.
Now more than ever it is imperative your dental practice is found on Google, Bing and Apple Maps.
DentalHook improves your maps listing by completing and optimize your profile.
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