CRO marketing, or Conversion Rate Optimization marketing, is the systematic process of increasing the percentage of visitors to your webpage and take a desired action — booking an appointment, subscribing to a mailing list, filling out a personal information form, registering for a seminar, etc.

In short, optimization matters because it maximizes the efficiency of your marketing efforts. Our Marketing Strategy is the backbone of every service and campaign we provide and integrates seamlessly with our different process and tactics. So now that we’ve discussed the principle, let’s talk about putting it to work! While implementation of CRO within a marketing plan will vary based on your dental practice’s unique goals and needs, there is a general backbone for this multi-step process.

The digital marketing strategy will always start with the end goal in mind…what do you want to achieve on the web for your dental practice? Could be visibility, could be branding, or maybe you just want advertising…With those goals in mind, DentalHook will partner with you to determine the right digital channels, tactics, and campaigns to achieve those goals.

Our digital marketing strategy work always begins with research. Our marketing research is both online and offline as we work through our process to understand your business, your unique needs and challenges, your competition, and your target audience.

Some Statistics:

• 77% of patients use online reviews when finding a new healthcare provider (Spectrio)
• 47% of Internet users search for information about doctors or other health professionals.
• More than half of people worldwide use their mobile device over their desktop (StatCounter)
• 70% of internet users want to learn about your products through online content versus more traditional advertising (StatCounter)

A strategy is a designed action for the single purpose of accomplishing goals. At DentalHook, our thinking process is defined by your measure of success. To reach those goals, we leverage a combination of our technical and creative prowess that brings results to each and every one of our clients. In doing so, we are able to provide diverse concepts through our different processes, delivering a strategy that will get you the results.

DentalHook strategy practice has enabled our clients to make more data driven decisions about where to spend their time and money to generate the best possible results, touching on everything from Local SEO to crafting optimal advertising on Facebook and Google.

Sound like a lot of work? It is! But its well-worth it to set your dental practice on the course to internet marketing success with predictable outcomes and maximizing return on investment!